1940 sears catalog

Craftsman label from our archive of machinery decals.

1940 sears catalog

The Craftsman trademark was registered by Sears on May 20, A variety of companies manufactured tools for Sears under the Craftsman name. If you want to identify the manufacturer of a Craftsman machine, follow the link under "Sears, Roebuck Number Prefixes", below.

The known makers of wood-working machines, metal-working machines, engines, motors and vises are listed below. Companion label from our archive of machinery decals. Dunlap label from our archive of machinery decals. The list below contains the known makers of the above-mentioned products only. For a more complete list of makers of Sears products, see the section "Sears, Roebuck Number Prefixes", below.

Sears Roebuck introduced wood-working machinery in their catalog, according to one source. Here is a list of known North American-based makers of their machinery with their model-number prefixes some companies do not have a model-number prefix because they manufactured for Sears before they introduced the prefix system :.

Nowadays, the machinery sold by Sears is made outside North America and hence is outside the scope of this web site. Of course, Sears sells an enormous variety of products that are outside the scope of this site. We solely cover woodworking and metalworking machinery plus the engines and motors that powered them, and of those we only cover products made in USA, Canada and the UK.

Sears also used the Companion, Dunlap, and Fulton names. In in North Redwood, MN, a jewelry store received a shipment of watches they didn't want.

The store sold them to Richard W. Sears, a local telegraph operator, who sold them to railway workers for a profit. Sears realized that there was a good market for this service, and started the R. Sears Watch Co. He relocated to Chicago inand found a partner, watch repairman, Alvah C.Sears Modern Homes were catalog and kit houses sold primarily through mail order by Sears, Roebuck and Companyan American retailer.

Sears reported that more than 70, of these homes were sold in North America between and Sears homes can be found across the continental United States. While sold primarily to East Coast and Midwest states, Sears homes have been located as far south as Florida and as far west as California. Examples have also been found in Alaska. A handful of Sears homes have been identified in Canada. Sears Modern Homes offered the latest technology available to house buyers in the early part of the twentieth century.

Central heatingindoor plumbingand electricity were all new developments in house design that "Modern Homes" incorporated, although not all of the houses were designed with these conveniences. Primarily shipped via railroad boxcarsthese kits included most of the materials needed to build a house. Once delivered, many of these houses were assembled by the new homeowner, relatives, friends and neighbors, in a fashion similar to the traditional barn-raisings of farming families.

In some cases, Sears provided construction services to assemble the homes. Some builders and companies purchased homes directly from Sears to build as model homes, speculative homes or homes for customers or employees.

Sears discontinued its Modern Homes catalog after Years later, all sales records were destroyed during a corporate house cleaning. As only a small percentage of these homes were documented when built, finding these houses today often requires detailed research to properly identify them.

Because the various kit home companies often copied plan elements or designs from each other, there are a number of catalog and kit models from different manufacturers that look similar or identical to models offered by Sears. Determining which company manufactured a particular catalog and kit home may require additional research to determine the origin of that home. InFrank W.

Kushel, a Sears manager, was given responsibility for the catalog company's unwieldy, unprofitable building materials department. Sales were down, and there was excess inventory languishing in warehouses. He is credited with suggesting to Richard Sears that the company assemble kits of all the parts needed and sell entire houses through mail order. In the same year, the Aladdin Company of Bay City, Michiganoffered for sale the first kit homes through mail order.

Sears Sold 70,000 Homes From Their Catalog. Are You Living in One?

The first mail order for a Sears house was filled in Before there was Amazon. Founded as a mail-order watch company in the late 19th century, Sears, Roebuck and Company made its name with its swollen, jam-packed catalogs that advertised everything from underwear to entire house kits. Sears' retail stores spread across the country and its sales stayed strong even during the Great Depressionas the company spawned now-famous brands like Kenmore, Craftsman and even Allstate Insurance.

But by the s, Sears began to struggle as the company confronted competition from rival discount department stores like Kmart, Target, and Walmart, economic woes brought on by the Great Recession and the increasing dominance of e-commerce. After years in business, former retail giant Sears filed for bankruptcy in Octoberannouncing it would close unprofitable stores in the face of mounting competition from big-box stores and, of course, Amazon.

The cover of Sears, Roebuck and Co. Consumer's Guide, No. With the help of investor Julius Rosenwald, who joined the firm intheir mail-order watch business soon grew into a general mail-order firm that delighted customers with its thick catalogs packed full of everything from clothing to toys to household appliances. Advertisement for medical and veterinary supplies, circa Bythe page count of the catalog was pages.

That same year, it built a distribution complex in Chicago with some 3 million square feet of floor space. All the parts arrived usually by train precut and ready to assemble.

From toSears sold between 70, to 75, homes. A page from the Sears, Roebuck and Co. More than Sears stores would open across the country by After launching the Kenmore brand appliances and Craftsman brand tools during the s, Sears even expanded into auto insurancelaunching Allstate in That year marked the first year retail sales outstripped catalog sales.

By the s, Sears had opened more than store s in the United States, and had expanded into Mexico and Canada, where it joined forces with a Canadian mail-order company and became Simpson-Sears. As shopping malls became ubiquitous across the nation, Sears stores served as familiar anchors, along with fellow chains like J. Penney and Montgomery Ward. In the decades that followed, the catalog would be adorned with Christmas scenes, even as its pages swelled.

A page from the Sears Christmas catalog. The s brought more competition, in the form of new discount department store chains like Target, Walmart and Kmart. An advertisement for Sears services and products, circa InSears announced it was closing its catalog divisionbringing to an end a storied era of mail-order bargain-hunting and wish fulfillment that had begun nearly a century earlier.

Sears Tower sold inand the following year, Amazon. Inthe Sears Christmas catalog went online for the first time at Wishbook. Despite a brief return to profitability after a merger with Kmart inSears continued to struggle. But if you see something that doesn't look right, click here to contact us!

Twice a week we compile our most fascinating features and deliver them straight to you. This Day In History. When Godzilla Attacked Tokyo.Sears has a rich, long history to tell dating back to when Richard Sears sold the first batch of watches.

1940 sears catalog

The milestones, introductions and stories fill volumes. However, we've boiled Sears history down to a short narrative and event timeline for you: Sears narrative history tells the story of the founding of Sears and the Sears chronology is an up-to-date primer of Sears milestones and events.

Both sections span from to today. The site will be updated frequently, so be sure to bookmark www. Enjoy your trip through the Sears Archives! More on Richard Sears.

Sears Brands, LLC. All rights reserved. Once again, Sears has made history. For the first time, Sears has opened the doors to its vast archival collection and invited the public to peek inside. More than years of history now available online. Richard W. Sears History Overview Video. Narrative History of Sears. Brief chronology. Detailed chronology.

Sears Modern Homes

Modern milestones. What is the official name of Sears? When was Sears founded? WLS radio station. Sears National Baby Contest. Sewing machines.

The Catalogs!

Refund check. Refund postcard. Rosenwald School Program.InspectAPedia tolerates no conflicts of interest. We have no relationship with advertisers, products, or services discussed at this website. Sears Houses: This article series provides detailed photographic and historic clues to assist in the identification of Sears Catalog or Kit homes and including references to other expert books and resources on Sears Homes.

We describe and provide photographs of Sears Catalog homes, using examples of these homes located in the Hudson Valley of New York. This article provides examples of clues useful in identifying Sears Catalog Kit Homes.

Daniel Friedman, Rosemary Thornton. Rosemary Thornton, whose work is referenced in this document, is a leading expert on Sears catalog homes. Daniel Friedman has inspected and identified Sears catalog homes in the Hudson Valley of New York, and has included additional identification tips and photos with this article. Remsen Ave. Using the Sears numbering system, the contents of the railroad boxcars typically two boxcars were needed to ship all of the parts to build a complete home were brought by wagon to this site in the village of Wappingers Falls, NY.

Wagon loads of house materials were brought wagon-by-wagon in the proper order for construction while the boxcar sat on a siding. Each of the links in this section shows a photo with additional details of the interior of a Sears Kit Home.

Like many houses with a history of incomplete insulation and dormers with flashing failures at the dormer wall-to-roof juncture, there are often visible in the attic of both Sears Catalog and non-Sears homes of this design.

When the Sears Catalog Sold Everything from Houses to Hubcaps

We did not examine the mechanicals closely in this house, as they were not provided by Sears and Roebuck and were obtained locally. We did not photograph the kitchen and bath as they had been remodeled leaving no obvious original materials. However the combination of catalog match, interior hardware, and stencil marks make the identification of this home as a Sears catalog house quite clear. We also had help - the home was so identified and its history written in a Poughkeepsie Journal article in However the owners and listing realtor had been unable to identify the Sears catalog model.

These are listed here. How can you spot a Sears Catalog Home? While I have expanded, edited, and illustrated this list based on our own field experience, and we have added photographs and other details, this material has its origin in Thornton's books cited at "References" below.

We recommend those books for any owner or serious investigator of Sears Catalog homes. Notes: this product was sold by Sears beginning in The thickness dimensions do not include field-applied top coat layers of finished plaster.

Specially prepared plaster was also sold in bags of the hard plaster and top coat hard plaster to be applied over this Sears plasterboard. Sears Roebuck company began selling buildings or components of buildings in Some early experiments by Sears included selling a kit to build a complete school or office building.

Buyers of a Sears Kit home saved about one third of the typical construction costs of their era. Beginning inand not by coincidence, the volume of Sears Catalog houses sold dropped dramatically.Gradually, a comprehensive code of retail operating techniques was worked out, enabling store managers to concentrate on two essentials - selling and proper ordering.

The new techniques were as vital to retail as the time-schedule system was to mail order. Another milestone was passed in when Sears established the store planning and display department.

Before merchandise had been fitted into buildings, now buildings were built around merchandise. The first store to be built from the inside out was the Glendale, California store opened in The new store planning and display department concerned itself with all elements of the store - tables, fixtures, space requirements for the different merchandise lines, customer flow and width of aisles.

The store shell was built around the selling floor plan.

1940 sears catalog

When Sears opened its Pico Boulevard store in Los Angeles four years later, a rival merchandising executive paid tribute: "In my long experience in the retail field," he said, "I have yet to witness a retail unit which equals Sears Pico Store in practical efficiency, merchandise engineering, operation, layout and presentation of merchandise.

Another important approach to urban customers was made through catalog sales desks, which were installed in the retail stores. In another move, Sears opened catalog sales offices in towns too small to support retail stores. Two decades later, the company launched an additional catalog operation - the independent catalog merchant program - in which a person operates his or her own store to sell Sears merchandise.

Inthe company opened its first store in Havana, Cuba, its first permanent retail outlet in a foreign land. But due to shortages created by World War II, refrigerators, stoves, washing machines, fans - all the hardlines so familiar in Sears stores - soon disappeared from the new Havana store.

Inwith war shortages disappearing, Sears opened a store in Mexico City.

1940 sears catalog

In the early s, Sears divested itself of many of its foreign retail operations. Sears expansion south of the border was matched in by its expansion north of the border. The Canadian subsidiary now is known as Sears Canada Inc.

InSears announced plans to build a new headquarters building in downtown Chicago. The story Sears Tower became the world's tallest building at 1, feet when it was opened in The staggering amount of materials needed to construct the building included 76, tons of steel, 2 million cubic feet of concrete, 16, tinted windows, 1, miles of electrical wiring and 80 miles of elevator cable. Sears History Previous Next. Sears Brands, LLC. All rights reserved. Narrative History of Sears.

Brief chronology.You could even buy a house straight from the catalog. Just pick out the home you like, and voila, Sears would deliver it just for you. These Sears homes weren't cheap low-end houses. Many of them were built using the finest quality building materials available during that time.

It's not uncommon to find Sears homes today with oak floors, cypress siding, and cedar shingles. Because Sears purchased building materials at a high volume, they could keep the prices down making them very competitive with what local builders could provide.

They were one of the first mass builders to utilize "balloon" style framing which only requires one carpenter on site, as well as using drywall for walls, asphalt shingles for the roof, and central heating.

The majority of Sears homes were built in the Northeast and Midwest, with the largest grouping being in the city of Elgin, IL, where one community has more than verified Sears homes.

Sears lost most of the records of home sales so it can be difficult to identify a Sears home, but there are a few ways. For more information about these fascinating Sears homes visit the Sears archives as well as this informative Wikipedia page.

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